Edmonton Rush Lacrosse Team Partners with Randy Couture

from press release

EDMONTON – The Edmonton Rush is joining forces with UFC Hall of Famer Randy (The Natural) Couture.

The National Lacrosse League team, Couture and his Xtreme Couture chain of gyms have struck a sponsorship deal that will see the Rush wear Xtreme Couture logos on their game shorts, while Couture sports the Rush logo on his fight shorts.

Couture will also make an appearance at a 2010 Rush game.

“I see a tremendous tie-in between the fans of the Rush and the fans of MMA and there is no better fighter in the world to be associated with than Randy Couture,” Rush owner Bruce Urban said in a statement.  “His intensity, will to win, skill, and aggression are the qualities I want from our players, and it is also a great opportunity for the Rush to co-brand with such a world-renowned name as Randy Couture and Xtreme Couture.”

Rush captain Chris McElroy and teammate Brodie Merrill are to start training at Xtreme Couture in Las Vegas this week. Rush veterans Jimmy Quinlan and Ryan McNish will head to Vegas next week.

“This will be an incredible experience to train alongside Randy Couture and the big-name fighters who represent Xtreme Couture,” added Merrill. “It should be amazing to be in that atmosphere for an unreal week of training.”

Couture, 46, is set to fight fellow Hall of Famer Mark (The Hammer) Coleman on Feb. 6.

The Rush starts the 2010 season on the road Jan. 15, 2010 against the Washington Stealth in Everett, Washington, while the first home game is set for Jan. 23 at Rexall Place against the Buffalo Bandits.